Pakistan Named Next Noodle House Nation: MiddleEastEvents

Jumeirah Group's dedicated restaurant division, The Taste Department signs a license agreement with Zahdan Retail Private Limited that will see the noodle house expand into Pakistan

Dubai, UAE - July 3, 2008: The Taste Department, the dedicated branded restaurant division within the Jumeirah Group tasked to set up and license innovative and successful casual dining restaurant concepts to partners worldwide, has signed a license agreement with Zahdan Retail Private Limited that will see 12 noodle house restaurants opening in Pakistan over the next five years.

Steven Grey, The Taste Department's General Manager & Chief Taster said: "The noodle house's vibrant atmosphere and delicious fresh food inspired by exciting South East Asian cities including Hong Kong, Shanghai, Bangkok and Jakarta is one of Dubai's most popular places to meet and eat. With outlets now open across the UAE and Jordan, the noodle house's famous Shanghai Beef Noodles are speedily sizzling around the world".

He added: "The continued expansion of the noodle house is a high priority for The Taste Department and this strategic license agreement with Zahdan Retail Private Limited is yet another significant step forward in the division's plan to license 100 noodle house restaurants worldwide by 2012".

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