Robust growth forecast for telecom sector: The News

Thursday, June 19, 2008
By Jawwad Rizvi

LAHORE: Mobile companies in many regions of the world have not enjoyed the phenomenal subscriber growth witnessed in Pakistan propelling the telecom sector to the stature of a powerhouse in a short span of time.

With mobile penetration at 52 per cent, there is still great potential to be capitalised upon in this market. It must be noted that the overall environment has changed significantly in the last five years where aggressive competition within the industry has translated into benefits for the overall consumer and economy of Pakistan.

An analysis of the telecom industry of Pakistan showed that telecom companies in Pakistan had effectively used a mix of strategic marketing and technological advancement to push their growth and become one of the fastest growing telecom markets in the region.

Until 2001, a few telecom players were providing basic services to a small elite customer base, however, after subsequent deregulation and investor-friendly policies of the government, we are now witnessing a highly competitive market, where telecom services are accessible to all.

With six cellular operators working in Pakistan providing network coverage of almost 90 per cent, significant advantages are being passed on to the end consumers.

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